Neuromarketing: How brands are getting your brain to buy more stuff
This is a list of key vocabulary and expressions from the video in order of how useful they are. The expressions in italics are additional and cannot be found in the video. The student must choose 6 items from the list to study in the lesson.
Have you ever come across any of the things we’ve shown you in the video?
To exploit (someone/ something)
To get a kick out of something
15 conversation-provoking questions related to the article.
1. What is neuromarketing?
2. What was said about ‘Cheetos’?
3. What was said about ‘wearing you down’?
4. What was said about ‘the right price’?
5. What was said about ‘the hedonic treadmill’?
6. What was said about ‘hiding in plain sight’?
7. According to the video, do we have any control over the decisions we make?
8. ‘There’s nothing wrong with advertisers creating new needs in people’s minds.’ Do you agree?
9. When you go to the supermarket or shopping centre, are you usually using type 1 or type 2 thinking?
10. ‘Sometimes it’s better to pay more.’ Do you agree?
11. ‘Sometimes I don’t have a clue what the right price should be.’ Is this true for you?
12. Are you on the hedonic treadmill?
13. ‘Advertising is very important in my job, that’s why I spend a lot of time researching it.’ Is this true for you?
14. ‘Nowadays, reviews are much more important than advertising.’ Do you agree?
15. ‘If Coca-Cola stopped advertising, people would very stop drinking Coca-Cola.’ Do you agree?